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  • Katrin Hilberath

Amazon Australia has launched a new platform to help Aussie startups bring their products to market.

Amazon’s Launchpad platform for Aussie startups and entrepreneurs kicked off in Australia this week.


“Amazon Launchpad is an exciting new program we’re launching to help Aussie startups and entrepreneurs bring innovative and unique products to local customers who are looking for items with a homegrown twist.” (The Amazon blog)

The online store for startup brands helps entrepreneurs to use Amazon’s retail expertise and infrastructure. It also gives them access to Amazon’s local “fulfilment” network and a range of services that include free shipping through Amazon Prime and customer engagement tools.


Launchpad users with limited experience in online sales will be able to access Amazon’s retail, marketing and logistics expertise to reach new customers and grow their businesses.


Business Insider Australia reports that research commissioned by Amazon Australia and conducted by AlphaBeta, showed that while the majority (68%) of Australian small-to-medium businesses they surveyed wanted to grow their sales through online channels, 21% weren’t confident using digital tools. The surveyed businesses reported some of the obstacles that held them back from using online sales channels included a lack of understanding of how to implement and use digital tools, and the cost of developing an e-commerce channel.


As reported by Business Insider Australia Amazon Australia Country Manager Rocco Braeuniger said in a statement that Australia was renowned for inventors and entrepreneurs who had created innovative consumer products ranging from the electric drill right through to Vegemite. He added that Amazon is excited to work with the next generation of local entrepreneurs to bring their innovative products to millions of customers.

“We know that product creation is only one part of the equation in launching a product and that marketing, logistics and finding an audience can be just as challenging. With Amazon Launchpad, we have a program that will help ease some of these challenges for startups and entrepreneurs alike, allowing them to focus on growing their businesses and freeing up time for future innovation,” Braeuniger said.



Amazon headquarters in Silicon Valley © iStock by Getty Images/Andrei Stanescu


A marketplace within a marketplace

More than 150 local and international brands, including Vitaman Australian made skincare, sustainable swimwear label Salt Gypsy and homewares brands such as Bee Wrappy Beeswax food wraps will feature on the Amazon Launchpad site the Australian Financial Review reported on Tuesday. “The brands will feature on a dedicated Amazon.com.au Launchpad store and will have custom product pages, with videos, photos and other content describing their brands, higher levels of onboarding and marketing support than typical third-party sellers.”

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